Creating a Google Analytics Account

So you have planned your measurement strategy and now it’s time to set up your Google Analytics Account and begin collecting data.

Visit the Google Analytics website to sign up for a new account. Click the Access Google Analytics button and follow the on-screen instructions.

When you first set up your Google Analytics account, you will be asked to choose whether you want to track a website or mobile application.

If you are tracking a website, then you will receive a piece of JavaScript code that you must add to every page of the site you want to track. This code needs to be at the top of the page, before the closing head tag. If your site uses a template, then you can add the code directly to the template.

If you are tracking a mobile application you will download a mobile software kit, or SDK and pass it on to your tech team. There is and SDK for Android and IOS.

Once you add the code to your site you should start to see data immediately in the Real-Time report.

In addition to adding Javascript, some platforms make it easier by providing plugins to simplify the process. Plugins on sites like Blogger and WordPress simply require you to input your Analytics ID in the administrative setting, and the platform takes care of the tracking.